Annova Finance
The finance function
your scale-up
actually needs.
Fractional CFO services for founders building high-growth companies. Financial modelling, scenario-planning, setting up whole finance function and finance IT ecosystem within organization, fundraising, grants and governmental loans, and the operational backbone to scale — from Seed to Series B.
The Founder
15 years of finance, from Big Four to largest European startups
I'm Anna Hoving. I've built finance functions from scratch inside two of the Netherlands' largest deep tech start-ups, restructured a private equity portfolio company for sale, and led transformation projects across teams of 50+. \n\nI help founders translate vision into a financial model that actually holds — and an operation that can scale behind it.
How I Work With Founders
Three ways to engage.
Fractional CFO
End-to-end financial leadership to help your business scale with clarity and control: - Strategic guidance on legal structuring and tax-efficient frameworks - Designing your long-term financial model - Budgeting, Forecasting - Implementation of robust ERP systems and streamlined financial processes - Build-out and mentoring of your in-house finance team - Investor-ready reporting - Transfer-Pricing I stay until your team can carry it forward.
Long-Term Financial Modelling
Flexible, defensible models that survive contact with reality. Used in fundraises, board decisions, and the largest innovation credit loan ever granted in the Netherlands.
Capital Strategy: Fundraising & non-Dilutive financing
Investor decks, data rooms, and Series A/B financial narratives. Grant applications and obtaining innovation credit loans. Applying for R&D country-specific benefits.
Track Record
Numbers that hold up.
20 → 200
Scaled headcount at a deep tech start-up — on plan, with minimal deviation from the model I built.
Record Innovation Credit loan
Secured the largest first innovation credit loan in the Netherlands (10 million Euro) supported by a financial long-term model I developed.
50+
People led across departments on transformative finance projects.
Begin
Let's talk about your next round — or your next hire.
A complimentary 30-minute call to understand where you are and where the finance function needs to be.
Book a Meeting